Nestle went with the 'Nestle Milkybar Kid' as there was already the 'Complan Boy/ Girl', 'Rasna Girl' and many others. The commercial soon caught on but the product did not go down well with the unfortunate ones who were intolerant to lactose.
Other Nestle Products from the past |
The Milkybar is still available in the supermarkets today for 10 rupees but back then, it was a prized possession. A day or sometimes a weeks worth of homework and good behavior could be demanded in exchange for the Milkybar which came with a sleek carton packed shell.
Nestle's 'Milkybar kid' happened to show off his Milkybar power in space while at the same time the 'Milkybar kid' in the United Kingdom was a cowboy. Nestle knew that there was something about space with the kids growing up during that time in India.
Nestle Milkybar kid in the UK |
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